What are the metrics of Semrush?
Semrush does offer various tools and data points related to estimating the cost and value of paid advertising campaigns, which can indirectly contribute to understanding marketing traffic costs. Here are a few relevant features:
SEMrush provides insights into competitors' paid advertising strategies, including estimated budgets, top keywords, and ad copy. You can use this information to get a sense of the potential costs associated with specific keywords and industries.
SEMrush provides a metric called "Traffic Cost," which estimates the cost of the organic search traffic that a website receives. This metric is calculated based on the value of the organic keywords the website ranks for and the cost-per-click (CPC) of those keywords in paid advertising. While it's not a direct measure of marketing traffic cost, it can give you an idea of the potential value of the organic traffic a website is getting.
SEMrush's CPC Map tool offers insights into average cost-per-click data for different industries and countries. This can help you understand the general cost trends for paid advertising in various sectors.
You can use SEMrush's Keyword Magic tool to find out the average cost-per-click (CPC) of specific keywords in paid advertising. This can give you an idea of how much marketers are willing to pay for clicks on those keywords.
Total Addressable Market (TAM):
This is like the big group of people who might be interested in what the company is offering. It includes everyone who might need that product or service, even if they can't or don't want to buy it right now. It's like if you were selling cookies, the TAM would be all the people who like cookies, even if they're not ready to buy one today.
Serviceable Available Market (SAM):
This is a smaller group within the Total Addressable Market. It includes only the people who are both interested in the product or service and have the ability to buy it. Going back to the cookie example, the SAM would be people who really want cookies and have some money to buy them.
And when it says "3.32% of TAM," it means that the company is currently reaching and serving only about 3.32% of all the people who might be interested in what they offer. It's like saying, out of all the cookie lovers out there, they are only selling cookies to a small portion of them.
Market Domains: This is the number of websites or online places (domains) that are relevant to the market you're looking at. For example, if you're looking at the market for shoes, this might be the number of websites that sell shoes or talk about shoes. The "55/100" suggests that the data has been collected from 55 domains out of a total of 100 domains in the market.
Market Traffic: This is the total number of people visiting all the websites in this market during a specific time, like July 2023. It's like counting how many people are walking into all the shoe stores in a month. The "2.3M" means 2.3 million people visited these websites in July 2023. The "↑38.65%" suggests that this number increased by 38.65% compared to the previous month, June 2023.
Market Traffic Cost: This is the estimated total cost that all the websites in the market would need to pay to rank for certain keywords on search engines. It's like saying, if all the shoe stores wanted to show up first when people search for "shoes," this is how much they might need to pay. The cost decreased by 22.59% from June 2023 to July 2023.
Market Size - Total Addressable Market (TAM): This is the big number that shows how many people in total could be interested in the product or service being offered in this market. It counts everyone who might want it, even if they're not ready to buy it now. In your case, it's 491.8 million people who might like the product or service.
Market Size - Serviceable Available Market (SAM): This is a smaller number within the big one. It's the portion of people who not only want the product or service but are also ready and able to buy it. In your case, it's 16.3 million people who both really want the product and can buy it.
3.32% of TAM: This tells you what portion of the big group (TAM) the smaller group (SAM) represents. In this case, the smaller group represents about 3.32% of the big group.
All of this data helps people understand how big the market is, how many people are visiting these websites, and how much it might cost to get noticed in the market.
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