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Microsoft Clarity: A Comprehensive Guide Microsoft Clarity is a web analytics tool that allows website owners to gain insights into how their visitors interact with their websites. It provides data on user behavior, such as clicks, scrolls, and mouse movements, and offers a range of features that enable website owners to analyze and improve their …
What is DataLayer Have you heard of dataLayer? If you’re involved in digital marketing or web analytics, you probably have. But for those who haven’t, dataLayer is a JavaScript object that sits on a website and captures data about user interactions, such as clicks, pageviews, and transactions. DataLayer is an incredibly powerful tool for website …